AI-powered influencer audience analysis across 400M+ creators. Start 7-day free trial →
AI-powered influencer audience analysis across 400M+ creators.
Run an influencer audience analysis on any creator in seconds – real vs fake followers, audience demographics, locations, age, gender and interests – then vet, hire and report in one hub built for brands and agencies.
Trusted by 1,000+ customers for influencer audience analysis.
@ariawild
Beauty · 349K followers · Instagram
Top age
25-34
Gender
72% F
Language
English
Interests
Beauty
@lumefit.daily
Fitness · 512K followers · Instagram
Trusted for influencer audience analysis by 1,000+ brands and agencies worldwide
Creator profiles ready for instant influencer audience analysis
Customers running influencer audience analysis on IMAI
Currencies supported for in-platform creator payouts
AI filters for audience analysis: platform, niche, demographics & more
Influencer audience analysis benefits
Everything you need to turn influencer audience analysis into a performance channel.
Influencer audience analysis, discovery, vetting, campaign management, and reporting in one AI-powered workspace. No more juggling spreadsheets, email threads, and audience analysis tools.
Run influencer audience analysis on 400M+ creators with AI filters.
One AI-powered search and audience analysis across platforms, niches, audience size, engagement, follower authenticity, location, and 50+ other filters.
Centralize briefs, content approvals, and performance tracking.
One system of record for briefs, content, and contracts, with each creator's influencer audience analysis attached, so every message, version, and approval lives in the same place.
Built for teams that care about real audiences, not vanity metrics.
One source of truth for audience quality and performance across all creators and campaigns, from the first influencer audience analysis to the final report.
Run influencer audience analysis, then hire and manage creators in one hub.
Built for growing brands and agencies. Cancel anytime in one click.
Inside influencer audience analysis
From influencer audience analysis to final report.
Discovery, influencer audience analysis, briefing, approvals, and reporting. Click through the five pillars to see where your team runs audience analysis every day.
AI Creator Discovery
Find the right creators with AI audience analysis across 400M+ profiles.
Creator Profiles & Influencer Audience Analysis
See the full influencer audience analysis before you say “yes.”
Campaign Planning & AI Briefing
Plan campaigns and send clear briefs with AI.
Content Management & Approvals
All influencer content, organized and approvable.
Tracking & Reporting
See what works, from audience analysis to sales – and prove it.
- Search by platform, niche, keywords, audience size, engagement rate, location, and 50+ other filters.
- Influencer audience analysis: demographics, interests, locations, quality scores.
- AI-powered fraud detection and audience quality analysis.
- AI “more like this” recommendations in one click.
Result: Shorter shortlists, better fits, fewer expensive mistakes.
182
Recent posts
57
Active markets
89K
Typical views
18-34
Core audience
- Content preview: recent posts, formats, topics.
- Audience analysis: age, gender, countries, languages, interests, and growth trends.
- Performance signals: engagement rates, typical views, campaign KPIs.
- Collaboration history: past campaigns, notes, internal tags.
Result: One influencer audience analysis report per creator, ready to share with the brand.
Campaign budget
This will help us with ROI calculations.
Currency
USD
Budget
$25,000
- Set up campaigns with objectives, platforms, timelines, and budgets.
- AI drafts and refines briefs based on goals and past performance.
- All messages, feedback, and versions in one place.
Result: Creators know what to deliver. Your team sees what’s happening.
Approved
Draft
In review
- Collect drafts and finals inside the hub.
- Review and approve with clear status tracking.
- Attach usage rights for paid media and creative teams.
- Searchable library of winning creator content.
Reach
2.1M
Views
3.4M
Clicks
48K
Tracked sales
$248K
- Auto-track posts and stories with reach, views, engagement, clicks.
- Group results by campaign, creator, platform, or brand.
- Export reports in one click.
- Compare results back to each influencer audience analysis to decide who to rebook, scale, or pause.
Result: Influencer marketing becomes a predictable, optimizable channel.
Built-in audience analysis AI
AI That Does the Heavy Lifting
AI that does the influencer audience analysis grunt work – not your judgment.
Discovery
Faster filtering, smarter recommendations, fake follower and fraud detection.
Briefing
Draft structures, suggestions, angle variations.
Audience analysis
Influencer audience analysis of top performers, underperformers, and winning content patterns.
One platform for audience analysis
Part of the Full Platform.
Your influencer audience analysis, campaigns, PR stories, and UGC ads live in the same workspace.
Influencer Hub
Discovery, influencer audience analysis, campaigns, and reporting.
PR Hub
Turn creator moments into earned media stories.
UGC Hub
Turn winning creator content into paid ads.
The Influencer Hub connects to the PR Hub and UGC Hub. The same influencer audience analysis powers your campaigns, PR stories, and UGC ads – all in one platform.
See the Influencer Hub in action
Award-winning influencer audience analysis technology
Influencer audience analysis pricing
Pricing that scales with you.
Every plan includes the full 400M+ creator database and AI influencer audience analysis. You only pay for seats, searches, and campaigns. Start with a 7-day free trial and cancel anytime in one click.
Personal
For freelancers and solo creators running their first campaigns.
billed monthly
- 1 seat
- 20 creator unlocks / mo
- Influencer audience analysis · 5 / mo
- Email export · 25 / mo
- AI Influencer Search
- Creator Discovery · 400M+
- Campaigns, Inbox & Payouts
- Standard support
Starter
For solo marketers and in-house teams getting started.
billed monthly
- 2 seats
- 75 creator unlocks / mo
- Influencer audience analysis · 20 / mo
- Email export · 100 / mo
- List & Forecast · 1 list
- Campaigns, Inbox & Payouts
- Priority support
Growth
For in-house brand teams shipping campaigns weekly.
billed monthly
- 4 seats
- 200 creator unlocks / mo
- Influencer audience analysis · 50 / mo
- Campaigns · 5 active
- List & Forecast · unlimited
- Payouts · unlimited
- API & integrations
- Priority support
Scale
For high-volume teams and agencies running always-on programs.
billed monthly
- 7 seats
- 500 creator unlocks / mo
- Influencer audience analysis · 125 / mo
- Campaigns · 12 active
- Payouts · unlimited
- API & integrations
- Dedicated support
Enterprise
All custom – every workspace, seat, and integration.
annual agreement
- Everything in Scale, unlimited
- All six workspaces included
- PR & Media · UGC Video Ads
- LLM Visibility · AI
- SSO, SOC 2 Type II & DPA
7-day free trial on all self-serve plans. A credit card is required to start and a $1 authorization hold is placed on your card.
Audience analysis tools compared
IMAI vs. the rest.
Other tools cover one part of the workflow. IMAI is the only platform that covers every step – from influencer audience analysis to wiring the creator’s payment.
| Capability | ★ IMAI | Modash | Upfluence | GRIN | CreatorIQ |
|---|---|---|---|---|---|
Creators in database Total influencers indexed | 400M+ | 250M | 7M | 37M | 22M |
AI natural-language search Search by intent, not filters | Filters only | Beta | |||
Influencer audience analysis Age · gender · geo · interests | Limited | ||||
Fake follower & brand safety Audience quality analysis score | Limited | Limited | |||
Campaign management Brief · outreach · contracts | |||||
Creator payouts in-platform Pay in local currency | 190 currencies | 20 currencies | USD only | Via partner | |
ROI tracking EMV · GMV · CAC · UTMs | EMV only | ||||
SOC 2 Type II Enterprise-grade security | |||||
Starting price Entry plan, monthly | $129/mo | $199/mo | Custom | $2,500/mo | Custom |
Last updated · public pricing & product pages · May 2026
Start 7-day free trialInfluencer audience analysis FAQ
Questions & answers.
Straight answers on creator data, influencer audience analysis, payouts, pricing, and what happens in your first week.
Still deciding?
Tell us which creators you are considering and we will walk you through their influencer audience analysis side by side.
Chat to our teamWhat is influencer audience analysis?+
Influencer audience analysis is the process of examining who actually follows a creator before you pay them: audience age, gender, countries, languages, interests, and the share of fake or inactive followers. IMAI runs this influencer audience analysis automatically on any Instagram, TikTok, YouTube or X profile, so you can compare creators on real reachable audience instead of follower count.
Where does the 400M creator data come from?+
We continuously crawl Instagram, TikTok, YouTube, and X public APIs and supplement with first-party verified accounts. Every creator profile is refreshed within 24 hours and every influencer audience analysis is recomputed weekly.
How accurate is the influencer audience analysis data?+
Every influencer audience analysis infers demographics from a sample of followers using ML models we benchmark against ground-truth Meta & TikTok ad data. Accuracy is typically within 2-4% on age and gender.
Can I pay creators in my local currency?+
Yes. IMAI supports payouts in 190 currencies across 50+ countries. We handle tax forms, VAT/GST, 1099s, and currency conversion automatically.
Do you offer SSO and SOC 2?+
SSO via SAML and OIDC is available on the Enterprise plan. We’re SOC 2 Type II certified and GDPR compliant out of the box.
How does IMAI compare to other influencer platforms?+
The short version: a bigger creator graph, real natural-language search (not keyword filters), and end-to-end payments in one platform. Book a demo and we’ll show you side-by-side.
Can I bring my own creator list?+
Absolutely. Drop in a CSV or connect your CRM and IMAI will enrich every creator with a full influencer audience analysis, brand affinities, and historical performance.
What is an AI influencer marketing platform?+
An AI influencer marketing platform uses machine learning to find, evaluate, and manage relationships with social-media creators on behalf of a brand. Unlike a static database or spreadsheet, IMAI uses AI for natural-language creator search, influencer audience analysis, fake-follower detection, and personalized outreach.
How much does an influencer marketing platform cost?+
IMAI starts at $129/month for the Personal plan, $299/month for Starter, $499/month for Growth, and $1,200/month for Scale. Enterprise is fully custom. By contrast, most legacy platforms like GRIN or CreatorIQ start at $2,500+/month with annual contracts.
Which social platforms does IMAI cover?+
Instagram (218M creators), TikTok (112M), YouTube (58M), and X / others (14M) for a total of 400M+ creators indexed across 187 countries. LinkedIn coverage is included for B2B use cases.
Does IMAI work for nano- and micro-influencers?+
Yes. IMAI’s creator graph extends down to 1,000 followers. Nano (1K-10K) and micro (10K-100K) creators often have 3-5x the engagement of macro creators, and they’re where IMAI’s database is dramatically larger than any competitor.
Does IMAI integrate with Shopify, Salesforce, or HubSpot?+
Yes. Native two-way integrations with Shopify (for GMV attribution), Salesforce and HubSpot (for pipeline attribution and audience enrichment), and Slack (for live alerts). A REST API is available on the Growth plan and above.
Start your audience analysis
Run your influencer audience analysis with AI in one hub.
The AI-powered Influencer Hub with 400M+ creators. From influencer audience analysis to final report, built for growing brands and agencies.
Joining 1,000+ customers – brands and agencies
What your trial includes
- 7 days of full platform access
- AI creator discovery and influencer audience analysis across 400M+ profiles
- Campaigns, briefs, approvals, payouts and reporting
- Plans from $129/mo after the trial
Credit card required to start. A $1 authorization hold is placed on your card.
The all-in-one influencer marketing platform to discover, analyze, and collaborate with creators at scale.
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Results may vary. ROI statistics are based on averages reported by active platform users. Individual campaign performance depends on strategy, budget, and execution.