400M+ creator profiles, audience data refreshed weekly. Vet your first creator free →
Know who's really watching before you pay a creator.
Follower counts lie. IMAI reads the real audience behind any handle: age, location, interests, and how much of it is actually human. Vetting takes seconds, not screenshots.
1,000+ brands vet creators before they spend.
@ariawild
Beauty · 349K followers · Instagram
Top age
25-34
Gender
72% F
Language
English
Interests
Beauty
@lumefit.daily
Fitness · 512K followers · Instagram
Trusted by 1,000+ brands & agencies in 50+ countries
Creator profiles indexed across IG, TikTok, YouTube & X
Brands & agencies vetting creators every week
Currencies supported for instant creator payouts
Average return on campaign spend reported by customers
The vetting gap
A follower count is not a media plan.
Every unvetted partnership is a bet placed with your budget. Here is what teams pay for when they skip the audience check.
The audience is in the wrong country
A creator can look perfect and still have 80% of their followers outside the markets you sell in.
Reach you can never convert
Bots are padding the numbers
Purchased followers and engagement pods inflate the rate card long before the brief is signed.
Paying rate-card price for ghosts
Your roster overlaps with itself
Three creators in the same niche often share the same followers. You fund the same impressions repeatedly.
Frequency you never planned
Vetting by hand does not scale
Scrolling profiles, screenshotting insights and guessing demographics breaks down after the fifth creator.
Days of work per campaign
IMAI replaces all four with one audience report per creator.
Demographics, authenticity, overlap and brand fit in a single view, before a contract exists.
The workflow
From unknown handle to signed partner.
Three steps, one platform. Click through to see what your team actually sees at each stage.
Analyze the real audience
Paste a handle and get age, gender, location, language, interests and brand affinity across 400M+ profiles.
Verify before you spend
Authenticity scoring flags bots, ghost followers, engagement spikes and brand-safety risks. Pass or flag, no debate.
Activate only who cleared
Outreach, briefs, contracts and payouts in 135 currencies, with live ROI tracked back to every verified creator.
Followers
349K
Engagement
4.8%
Brand fit
92
Top interests
Personalized outreach sent
AI drafted from the audience report
Brief & contract signed
Deliverables and usage rights locked
Payout released
Paid in local currency, no wires
Tracked sales
$248K
Unique reach
2.1M
Return
11.2x
Unique reach
549K
Paid for twice
188K
Unique reach planning
Stop paying three creators to reach the same people.
Creators in the same niche share followers. IMAI maps the overlap across your whole shortlist, so the number you plan against is unique reach, not the sum of follower counts.
- See shared audience between any pair or full shortlist
- Swap duplicates for lookalike creators with fresh audiences
- Report unique reach and frequency to leadership with real numbers
How IMAI compares
Most platforms manage creators. We qualify them first.
Discovery and outreach are table stakes. The difference shows up in how deeply a tool can read an audience.
| Capability | ★ IMAI | Modash | Upfluence | GRIN |
|---|---|---|---|---|
| Audience demographics depth | Deep AI | Basic | Partial | Partial |
| Fake follower detection | AI scoring | Basic | Limited | Limited |
| Audience overlap mapping | Basic | |||
| Lookalike creator search | ||||
| Brand affinity data | Partial | |||
| Vetting, outreach & payouts in one place | ||||
| Starting price | $129/mo | $199/mo | Custom | $2,500/mo |
Based on publicly listed plans and features. Comparison reviewed quarterly.
See it on your own shortlistProof from the teams
The partnerships they didn't sign paid off too.
Marketers use IMAI to kill bad deals early and double down on the creators that hold up under data.
"The audience data caught a creator whose 500K followers were 70% outside our target market. Saved us $15K on a partnership that would have flopped."
Maya N.
Head of Growth, Beauty DTC
"Audience overlap detection alone justified the switch. We found we were paying 3 creators to reach the same 200K people. Cut two and got better results."
Ben L.
Performance Lead, Agency
"The lookalike audience feature helped us find 50 creators we would have never discovered manually. Every one had the exact demographic match we needed."
Sharon L.
Marketing Director, Ecommerce
FAQ
Everything teams ask before they trust the data.
Straight answers on data sources, accuracy and what happens in your first week.
Still deciding?
Send us a creator you are unsure about and we will walk you through the report.
Chat to our teamWhat audience data do I get for each creator?+
Full demographic breakdowns including age, gender, location, language, interests, brand affinities, and purchasing behavior. Plus an authenticity score showing what percentage of followers are real people.
How does fake follower detection work?+
Our AI analyzes follower behavior patterns, engagement consistency, account age, and activity signals to identify bots, ghost followers, and purchased engagement. Every creator receives a clear authenticity percentage score.
Can I check audience overlap between creators?+
Yes. IMAI maps estimated audience overlap across any shortlist, so you can plan against unique reach instead of the sum of follower counts and swap out creators who duplicate each other.
How accurate is the audience demographic data?+
Demographics are inferred from follower samples using ML models benchmarked against ground-truth ad platform data, typically within 2 to 4% accuracy on age and gender. Data refreshes weekly.
How long does it take to vet a shortlist?+
Individual reports load in seconds from a handle or profile URL, and you can run a full shortlist in one pass. Most teams replace a day of manual profile-scrolling with a single session.
What does the free trial include?+
Full platform access for 7 days: audience analytics, fake follower detection, creator discovery, campaign management, and payouts. A credit card is required to start your trial, and a $1 authentication hold will be placed on your card. Plans start at $129/mo.
Vet before you spend
Stop paying for audiences that were never there.
Run your next shortlist through IMAI and see the demographics, authenticity and overlap before a single contract goes out.
Joining 1,000+ brands in 50+ countries
What your trial includes
- 7 days of full platform access
- Audience reports, fraud scoring & overlap maps
- Discovery, outreach, contracts and payouts
- Plans from $129/mo after the trial
Credit card required to start. A $1 authorization hold is placed on your card.
The all-in-one influencer marketing platform to discover, analyze, and collaborate with creators at scale.
Product
Resources
Company
© 2026 InfluencerMarketing.ai. All rights reserved.
Results may vary. ROI statistics are based on averages reported by active platform users. Individual campaign performance depends on strategy, budget, and execution.